Webinar: adapt your value proposition

You’ve adapted your service to what we’re begrudgingly calling ‘the new normal’. But have you stopped to fine-tune your value proposition?


Customer needs have changed. So will you hold fast, or will you take a fresh look at how your brand talks to the world?

This isn’t about changing gyms into mask factories – or music venues into COVID hospitals. It’s about something much simpler: a critical look at the promise of the value you bring.

In this webinar we spent 45 minutes discussing ways to react to shifting customer needs, expectations and behaviours. There was plenty of real examples, and a new set of rules to help you pivot (sorry) your value proposition. Plus there was time for questions before the hour was up.

We’re no longer live on air, but we still love to take audience questions. Send us a note:

Or if you're looking to beef up your brand messaging, you can say hello here.