Podcast

Brand Agony: Tone of Voice Killed My User Experience

Alan, Helen and Chris talk about how much brand voice you should put into your microcopy.

How far should you push your brand language when you're focusing on the user experience (UX)? Is it too much to make the buttons in your application process unmistakably 'you'? Or is it better to make things nice and simple – but risk blending into the competition?

In this episode, Alan, Chris and Helen talk about UX copywriting, from so-called micro copy and contextual help, through to headings and other labels. All to help one listener strike a better balance between brand and usability. 

Share your agonies (and anything else)

Got a brand agony you'd like us to answer? Send an email to podcast@blackad.co.uk and we'll do our very best to help.

As ever, we're right here if you'd like to chat about UX copywriting or tone of voice.