That's what Chis and Alan set out to explore in this Little Agony – an episode that's just ever-so-slightly leaner and hungrier than usual.
Somehow, we also manage to talk about death, unicorns and tweeds. All in the name of brand, you understand – and the solemn task of letting you know about our just-published Terrible Tone of Voice Playbook. Available from all good browsers, etc.
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to email@example.com and we'll do our very best to help.
Or maybe you want to develop your brand's tone of voice and you're not sure where to start. We can help.