Little Agonies: terrible tone of voice playbook

What is it that turns a merely bad tone of voice into a truly obnoxious one?

That's what Chis and Alan set out to explore in this Little Agony – an episode that's just ever-so-slightly leaner and hungrier than usual.

Somehow, we also manage to talk about death, unicorns and tweeds. All in the name of brand, you understand – and the solemn task of letting you know about our just-published Terrible Tone of Voice Playbook. Available from all good browsers, etc.

Share your agonies (and anything else)

Got a brand agony you'd like us to answer? Send an email to podcast@blackad.co.uk and we'll do our very best to help.

Or maybe you want to develop your brand's tone of voice and you're not sure where to start. We can help.