Brand Agony podcast: Squeezing More from Your Value Proposition

It’s emphatic – everyone in the team loves your new value proposition. The boss thinks you’ve finally nailed the offer. The sales team is nodding along in unison. Heck, even the people who won’t have to use it reckon it’s a job well done.

But what next? 

In this episode, Alan, Siân and Helen explore why it can be hard to transform a value proposition into brand messaging – and offer some copywriting advice for getting the Big Unifying Idea out of the brand manual and out into the wild.

Share your agonies (and anything else)

Got a brand agony you’d like us to answer? Send an email to podcast@blackad.co.uk and we’ll do our very best to help.

Or maybe you’d like some help with your brand messaging? We know just the business… 

👂 Listen to squeezing more from your value proposition on Apple Podcasts

👂 Listen to squeezing more from your value proposition on Spotify