When investment flows into a scale-up, marketing often gets a boost.
And with bigger budgets and bigger targets come bigger teams – it makes a lot of sense to build at least some content capability in-house. So when should you grow your own, and when should you bring in a supplier?
Alan, Chris, Helen and Rachel help a listener build a content operations model fit for anything growth can throw at it.
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to firstname.lastname@example.org and we'll do our very best to help.
Or maybe you need to call in the professionals for your own content operations. We're available.