Is it ever right for a brand's tone of voice to change from one day to the next?
As marketing professionals, isn't it our job to aim for consistency above everything else?
Alan, Chris, Helen and Rachel help a listener connect a brand voice to audience needs – with some help from a pillar or two.
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to firstname.lastname@example.org and we'll do our very best to help.
Or maybe you'd enjoy our Terrible Tone of Voice Playbook – a guide to creating a truly insufferable tone of voice for your brand.