Getting content signed off is hard.
Who's really in charge? What are the ground rules? Why are we even producing content in the first place?
Alan, Chris, Helen and Siân help a listener struggling with one of the biggest brand agonises of all: approvals.
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to firstname.lastname@example.org and we'll do our very best to help.
Or maybe you need to call in the professionals for your own approvals system. We're available. Check out our offering as a content operations consultancy.