Your brand feeds on quality content.
But how do you increase quality when budgets are under pressure?
How do you keep your brand tone of voice consistent?
How do you do more with less?
Talk to us. We build fully-tailored digital copywriting courses for teams. Our clients include AXA, Hargreaves Lansdown, AutoTrader, QVC and Vodafone. Every learning point is squarely focused on your brand. So your team will boost their copywriting skills and productivity from the second they start.
“I learned a great deal about both copywriting and about the values and messages our internal comms team is trying to promote.”
Total Exploration & Production UK
“Alan’s style- perfectly matched for the audience - loved it! Great interaction with the delegates and it showed that he is passionate about the subject plus he put everything across in a really effective manner.”
AutoTrader
“It was well-paced and provided the right level of detail with opportunities to probe to aid understanding. Good, easy to remember tips.”
Interface Inc.
I’m Alan. I lead all our web copywriting courses. I’ve been a copywriter since 1995, and I’ve been writing digital content since 1997. (Yes, the profession’s changed a bit since then. Does anyone really miss CD-ROMs?)
I’ve trained thousands of people how to write copy. I still write every day: for example, I worked on our D&AD award-winning Alexa skill for Channel 4.
I've written digital content for brands including NatWest, Vodafone and Tesco – plus lots of business-to-business brands.
Your IT department can rest easy – you don’t need to install or configure anything.
We use a secure online whiteboard to run our copywriting training courses. This runs alongside your choice of a Zoom, Microsoft Teams or Google Meet call, which we use to keep in touch and share the day’s exercises and examples.
And when the world’s back to normal, we’ll be back too – running copywriting courses in London, Glasgow and across the UK.
If you need costs and outlines, get our copywriting course brochure
Ideal for teams who need to know the basics which make the biggest difference to clarity and persuasion. Chosen by Autotrader and Historic Environment Scotland. Ideal for:
✓ Beginners looking for a general business writing course
✓ Subject matter experts
✓ Professionals moving into a content role
If you’re bringing your website, blog, email marketing or social in-house – or just want to raise your game – we can help. As proven by Vodafone and Edinburgh International Festival. Ideal for:
✓ Traditional marketing teams and copywriters
✓ Clients looking to bring digital content in-house
✓ Teams looking to relaunch their website, email marketing or other digital channels
When your in-house team needs to step up. When your brand voice changes. When the writing just isn’t connecting. Successfully delivered for clients including Scottish Ballet and Draper Esprit. Ideal for:
✓ Marketers bringing content in-house
✓ Digital content teams
✓ Global teams looking for a consistent voice
When it comes to copywriting support, marketing departments have it relatively easy. Internal comms teams, not so much. As delivered for Total and AXA:
✓ Newcomers looking for the basics
✓ Experienced writers who need to explore messaging
✓ Human resources, learning and development teams
We’ve always held that SEO and brand tone of voice can play nicely together. Interface and CalMac are just two clients who’ve benefited. Ideal for:
✓ Brand copywriters who need SEO skills
✓ SEO writers who’d like to explore tone of voice
✓ Marketing teams who need both skill sets
Customer service (or customer experience) is that last great wilderness of brand tone of voice. As proven by Tails.com and Scotrail. Ideal for:
✓ Frontline customer experience and customer service teams
✓ Brand managers building a consistent customer journey
✓ Direct-to-consumer (D2C) brands looking for a competitive advantage
Need costs and outlines in a hurry?
Call us on 0203 603 7740
A zero-commitment, zero-pressure discussion to explore your copywriting training course gains, pains and how-tos.
🔎 Identify issues and opportunities
👨👩👧👧 Understand your team dynamics
📚 Which material you should use
🏎 Competitor analysis
🏋️♂️ Recommended exercises
📣 How to boost brand voice
⏰ Session length and format
🛒 Meeting your budget