Podcast

Brand Agony podcast: boost the value of your value proposition copywriting

Messaging gets muddled when the value proposition is left to chance.

 

 

But what is it? What’s it designed to do? And where’s the, ahem, value, in writing a value proposition in the first place?

In this episode, Alan, Siân and Helen chew the value proposition fat. The team dispels some myths (the value prop isn’t a mission or vision statement), and explain how to convince a reluctant CEO that they need to invest in writing a value proposition.

If you want to pick our brains even more about value proposition copywriting and brand messaging, get in touch.

Share your agonies (and anything else)

Got a brand agony you’d like us to answer? Send an email to podcast@blackad.co.uk and we’ll do our very best to help.

👂 Listen to boost the value of your value proposition copywriting on Apple Podcasts

👂 Listen to boost the value of your value proposition copywriting on Spotify


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