Messaging gets muddled when the value proposition is left to chance.
But what is it? What’s it designed to do? And where’s the, ahem, value, in writing a value proposition in the first place?
In this episode, Alan, Siân and Helen chew the value proposition fat. The team dispels some myths (the value prop isn’t a mission or vision statement), and explain how to convince a reluctant CEO that they need to invest in writing a value proposition.
If you want to pick our brains even more about value proposition copywriting and brand messaging, get in touch.
Share your agonies (and anything else)
Got a brand agony you’d like us to answer? Send an email to podcast@blackad.co.uk and we’ll do our very best to help.
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