When it comes to content, how much technical detail is enough? And how much is too much?
What’s the best copywriting approach for highly technical products, such as analytics support for pension trustees, or digital twin tools for offshore energy?
If you’re writing specification sheets and white papers, the answer is pretty obvious – go large and go technical.
But what about the homepage and landing page? Is there a way of selling to the main buyers – without annoying the people who just came for the amperes, ohms and microns?
Share your agonies (and anything else)
Got a brand agony you’d like us to answer? Send an email to podcast@blackad.co.uk and we’ll do our very best to help.
Looking to bring in an agency to help with your technical copywriting? Get in touch for a free consultation.
👂Listen to Another Technical Glitch on Apple Podcasts
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